GIR was created from a small family business, driven by the passion and desire to create. In over 25 years it has become what it is today – a modern company that has a complete system of production of the best quality wood furniture, distribution worldwide, multi-brand shop, and from almost its own furniture collection.
GIR Store is a multi-brand shop, located in Belgrade, which gathering in one place all sorts of home products – from furniture, through lighting, up to art objects and accessories. It brings together producers and designers with a view to exchanging and implementing ideas in a space which enables a contextualization and understanding of the design. Beside GIR and Ethnicraft, GIR Store also offers Muuto, Ligne Roset, Menu, Ferm Living, Normann Copenhagen, Innovation Living, and other renowned brands.
Uncompromising dedication to quality and staunch commitment to design, identified in clear and modern form, have naturally allowed for another evolutionary step of GIR company, this time in the form of an author collection. New series of GIR products is marked by a modern character, but also the spirit of the heritage of the Balkans, along with a strong emphasis on technology and design, a trait that made our company renowned throughout Europe.
GIR is people – people who have been loyal and dedicated workers for years, each on their own job. Every business has its own story, the reason, the way and the moment in which it was created, how it developed, who its people are and the set of circumstances which propelled it.
We feel that the answers to the needs of our time and of the modern man in terms of aesthetics and function are to be found in designing authentic and durable products. Our goal is to create a modern and relevant design using the best quality wood, with an underlying awareness of lasting values.
With the strong emphasis on technology and design and an underlying story of wood as a subtext, Gir creates functional and modern furniture based on humane values.