GIR People

In order to function, GIR has to be perfect in every part; for the system to be not only maintained, but also productive, it must be carefully developed, tailored, fitted and polished. And finally, packed. Just like a piece of furniture. All this could not happen without people.

GIR is people – people who have been loyal and dedicated workers for years, each on their own job. Every business has its own story, the reason, the way and the moment in which it was created, how it developed, who its people are and the set of circumstances which propelled it. GIR was created from a small family business, driven by the passion and desire to create. In just over ten years it has become what it is today – a company of 450 professional, experienced and dedicated people who preserve the roots from which they grew – the ardour. Among them there are those who joined not so long ago, but so many have been there from the very beginning. Besides endeavouring to be innovative and professional, they also care greatly for the process, that is, human work and life in the process.

Božo Sarić is a leading technologist in GIR. He single-handedly made the first chair, and witnessed the launch of the first machine at GIR.

“I grew together with GIR, and considering that I went through all the processes since GIR was established until today, my job is to be available to help everyone, everywhere and in every moment, in order for us to obtain the best possible product.”

Perica, currently working on innovation in the mechanical section, has been with Gir since the very beginning and worked in all departments.

“When you create a template, you are aware that this piece will be produced for years, that several generations will sit on the chairs which you created the template for… That’s why I love my job – because it requires a lot of knowledge, experience and creativity, it requires imagination … and because there is something which will remain when I am long gone.”

GIR started off with a couple of people who did have the necessary knowledge, but above all they had the determination to do this. The production was simpler and smaller. As GIR grew, the number of people also increased. Their knowledge and experience also grew.

Machines certainly brought a revolution because they greatly influence the precision of processing and increase the yield. But the machine is not omnipotent, it cannot work on its own, it needs people to set it up, to programme its operation. Experienced workers can sense and feel its processing quality by observing and listening to the sound of the machine. It is a specific harmony between man and machine. That’s what modern trade is about: Inseparable parts of a whole.

GIR is interesting because it functions as a kind of ecosystem similar to a forest – huge and complex. People of different professions and profiles – workers who provide hard physical labour, designers, economists, artists, engineers, managers… they all create in synchronization. As inseparable parts of a whole.