The main Ethnicraft goal is to produce good design, distinguished by authenticity, simplicity, and quality. New Spring/Summer collection is for every room or space: from the furniture that defines the purpose of an area, to the objects that layer it with meaning.
Take up to 60% discount including furniture, lighting, accessories, home textiles, tableware and kitchen products from sought-after brands and designers at GIR Outlet! The products are available only while stocks last – so be quick and take your favorite design pieces for less! Join us for our Outlet collcetion with nearly 400 items and get the chance to buy original... Read more »
New Year, new favorites!
With plenty of enthusiasm and full of anticipation for the coming season, we can finally introduce you to the new Ethnicraft collection for 2021. New 2021 Ethnicraft collection is for every room or space: from the furniture that defines the purpose of an area, to the objects that layer it with meaning.
In the world that was flipped upside down, giving a gift to someone remained the same and shows how much you care and value someone. Here is our Christmas Gift Guide!
GIR prepared something special for you. We give you 10% off with your next purchase at GIR store. During Season Fair period, for any purchase above 150,000 rsd GIR will give you a Gift card with 10% off for your next purchase. Discover the best furniture and accessories design finds at discounted prices! Until December 10th,... Read more »
Although this year's Belgrade Furniture Fair will not take place, due to unavoidable circumstances, the tradition of special discounts and novelties continues this year as well, with the Fair Season in GIR Store. In the period from November 5 to December 10, you can expect special discounts.
Last month, Danish brand ferm LIVING opened the doors to their first ever Boutique and Showroom in the heart of Copenhagen. Nestled between picturesque canals and quirky houseboats in Christiania, their inspiring new home is located inside a historic building that dates all the way back to 1777. Spanning the entire 450m² ground floor space, here you... Read more »
We missed you and are so much looking forward to welcoming you again at GIR Store, from this Monday, May 4th. There will be some easy-to-follow safety measures that will make everyone’s visit pleasure.
We are happily waiting for you!
During this time, it is helpful for parents to consider their child’s needs for structure, education, exercise, social contact, appropriate leisure time, and calm, rational explanations about the situation as this can be difficult for kids to understand.
Our mission is to inspire you every day by keeping you informed of current trends in industrial design and art. Stopping the new COVID-19 virus is currently world’s top priority. We want to keep you informed about the impact of the current situation and to answer the most important questions.
MENU’s 2020 collection is dedicated to our relationships with spaces. Spaces as the epitome that unites our worlds through design. The concept of Connected Spaces is revolving around the opportunities to create multi-functional environments that are based on our needs.
Alvar Aalto’s work is maybe the best example of 20th-century Scandinavian architecture and the epitome of the style, as he was on of the first to depart from clean cuts and geometric shapes which was common in the early period of the modern movement. He started bringing to the surface personal expression, fluid movements and stressing out the value of informality.
This year, apart from our classic GIR Guide for Valentine’s we’ve decided to join forces with one of our local brands that promotes love as well as the complexity of relationships each day of the year. Meet the GIR x Lovers campaign.
Whether you’re in a relationship or happily single, fluent in the love language of gifting or trying to find something for the person you just started seeing, we round up a list of our very best Valentine’s Day gift ideas! ♥️
In Muuto Spring 2020 Collection, the brand introduces their latest new perspectives on Scandinavian design, including the Cover Side Chair, Post Floor & Wall Lamp, Kink Vase alongside a new size of the Workshop Coffee Table, and many more novelties from this leader in the Scandinavian living industry.
As we previously wrote, 2020 is going to be big for Ethnicraft. Apart from their new website, for SS20 they prepared some novelties in furniture design.
Last week the focus of the furniture world was returned to Cologne for one of the world’s largest interior design shows, the annual IMM Cologne furniture fair - more than a just a product showcase, also a platform for new interiors concepts and a compass for trend directions, launched back in 1949.
This year, Notre Monde is officially merging with a longtime partner Ethnicraft. Together with Ethnicraft, they will continue to create timeless furniture and sophisticated accessories under Ethnicraft name.
Last week, Ferm Living launched its new Spring Summer collection full of warm colors that make us wish it’s summer already, so we can take a swim in the pool and soak up some sun.
In 2020 it's all about the color blue. Blue is believed to be the color of the mind and is essentially soothing; it affects us mentally... Strong blues will stimulate clear thought while lighter, soft blues will calm the mind and aid concentration. Blue hues are serene and mentally calming.
Stribbo furniture brings fresh, contemporary design to children's furniture. Seeing themselves as a part of the family, they have developed and produced items that parents will love and their children will enjoy it.
Studio Grupa is a Croatian designer collective that operates in the fields of lighting and product design, interior design, exhibition set-up, and scenography.
We have already listed our favorite Christmas gift ideas under 50 EUR and 100 EUR, but if you are prepared to spend a little more, you'll find an even greater choice in our curated selection of gifts under 200 EUR.
If you want to set your budget a little bit higher for a holiday gift list, 100 might just be your magic number! For 100 EUR or less, there is a world of gift options that includes the latest and greatest design products, useful tools and cozy home essentials.
Books make the perfect chunky gifts! From nature lovers to design connoisseurs and product design admirers, in this article you will something for everyone’s taste. This is our selection of great books gifts that you can pre-order and get just in time to put under the Christmas Tree.
As the gift-giving rush begins, chances are you've got a ton of people to shop for, but barely enough time and money to get it all done. Whether you need ideas for kids, coworkers, lover, or someone else, we're here to help you save on your holiday shopping with this roundup of our favorite designed presents, all for 50 EUR or under.
2019. is the 100th. anniversary of the Bauhaus school of Art & Design's existence. Even though it existed briefly, the Bauhaus school of Art & Design changed the way we see, think, breathe and live design.
The real holiday for all shopping people in America has been around since 1952, and soon this consumer frenzy has taken hold in the UK, and then became popular in other parts of Europe, primarily in Germany, Austria, Switzerland, but also in Australia, India and China.
Solid wood furniture just gets better over the years and develops a lustrous patina, this is also the case with Walnut wood. Walnut is the only dark-brown domestic wood species so it is no wonder that it has a large following of devoted woodworkers and fine furniture aficionados.
In Ferm Living / Autumn - Winter 2019 Collection, the brand captured the fluid and irregular shapes of nature, tactile experiences and their love of handicrafts, recycled materials and colors that range from ebony to ivory.
GIR Stand is located in Hall 3 at the 57th. Belgrade Furniture Fair. With this year’s participation, as well as with the furniture fairs behind us, we are proving to be a sustainable brand and exquisite furniture manufacturers.
As a brand, we’ve worked very hard to present to you our new collections of furniture, from collaborations with Etar studio, Curve collection to Lands collection designed by Carlos Jiménez for GIR. You can see all our novelties at the 57th. Belgrade Furniture Fair!
We are proud to present another addition to our family of brands - Flensted Mobiles. For over 60 years, Flensted Mobiles has created movement and balance. Their exquisite, hand-made mobiles are not only a unique interior detail but help to bring balance and calmness to your home.
On the recently finished Helsinki Design Week, as a part of Aalto University's program "Designs for a cooler planet" eleven exhibitions were organized with topics exploring systemic problems, pushing boundaries, opening dialogues and creating new solutions for professional and private life.
Finn Juhl was a Danish architect, interior and industrial designer, most known for his furniture design. He was one of the leading figures in the creation of "Danish design" in the 1940s and he was the designer who introduced Danish modern design to America.
Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression. Here's what Muuto prepared for Autumn / Winter 2019.
Jasper Morrison is considered to be one of the most influential and successful industrial designers of the last decades. Because he reduces the exercise of design to the bare minimum, functional and responsible composition is added and every designed product is produced according to the same rules: timelessness, quality, and durability.
Maximizing the storage space in our apartments can make the home feel a lot less cluttered and more functional, regardless of its size. From display cabinets, shelves, storage furniture, boxes, and baskets, or organizers for your desk clutter, here you will find some modern storage solutions for your every need.
Numen/For Use blends architecture and public installation art with sculpture-like pieces in large-scale format. By working with space instead of just creating objects to fulfill it, they change the way we think about the space itself and shift our spatial dynamic. Read all about their design philosophy on our blog!
In June, as every year, the art scene and art lovers migrated from Venice Biennale to Switzerland to see what is new on the art market, who is trendy and which artists are setting the golden standard. Here's what we loved from Art Basel 2019.
Summer is winding down, and back to school time is just around the corner! These tips for creating space for study, playtime, and relaxation will fire up their imagination while preparing them for back-to-school time.
Luis Ramiro Barragán Morfin is one of Mexico’s greatest architects who revolutionized modern architecture with his use of bright colors that reminds us of traditional architecture in Mexico.
Nowadays, contemporary textile artists have found a way to use tapestry to explore identity, sexuality, even politics and harsh realities of our world. We’ve compiled a list of artists that continued to push the boundaries and reception of textiles, from pioneering figures to emerging artists.
In the past, when it comes to design, Bathroom was often an overlooked room. We’ve talked about bedroom design and the science of sleep, iconic lights, but when it comes to great bathroom design, inspirations are endless. Whether it’s small or big, your bathroom deserves only the best. Read our blog post and inspire yourself... Read more »
Florence Margaret Schust or better known as just Shu among her friends and family was an American architect, interior designer, furniture designer, and entrepreneur who has been credited with revolutionizing office design and bringing modernist design to office interiors.
From Monday 15th of July, discover Ferm Living's latest arrivals exclusively at the GIR Store!The new collection takes us on a tour around the Ferm LIVING home. Their vision is of a space that’s warm, inviting, comfortable and cocooning.
Throughout the 20th century, design has existed as a major feature of culture and everyday life. Design can be seen as an instrument for improving the quality of life, in its most global sense. We looked back on mid-century furniture design not so long ago, and we scratched the surface of design (r)evolution when it... Read more »
Danish-Icelandic contemporary artist Olafur Eliasson became a sort of post-modern sensation in the art world. His installations include natural materials and environment, creating reflective spaces where the focus is on public (the viewer is an integral part of the artwork). Eliasson is effectively changing natural “aggregate” states of the elements, like water, light and organic matter.
This story is about giving new meaning to throwbacks that never go out of style. Inspired by the golden age of advertising in the ’50s and 60’s, we decided to go back and take a look at mid-century modern furniture design in popular culture. Mid-century modern design is defined by clean, sleek lines with minimal ornamentation and a design philosophy that bridges together form and function.
What it means when you see a FSC certificate on wooden furniture? In short - it means that the wood is sourced from sustainable forests that aren’t cut down faster than they can regenerate, the local wildlife is considered and taken care of and the forest workers’ conditions are assured. FSC certification for furniture is a good indication that the furniture has been independently evaluated and determined sustainable or eco-friendly. As a furniture company, GIR became FSC approved 9 years ago.
She made a name for herself as a leading designer of lacquered walls and decorative panels. With her theories on design and architecture she left an indelible mark on our ideas about living. Today she is still considered the epitome of Modernism and is the only woman whose name is mentioned in the same breath as Le Corbusier, Mies van der Rohe and Marcel Breuer.
We would like to thank everyone who came to visit our exhibition opening ''Vrednost'' and here is just a glimpse of the atmosphere. Group exhibition Vrednost represents the final outcome of our Open Call for Artists organized with Kulturforum ODKR. The exhibition is examining the value and aesthetics of art and is conceptual research of this widely interpreted term.
The world of textiles is stunning - the whole history of the world can be read in textiles, in the warp and weft. The legacy of textile design, form and pattern is enormous, from our clothes, furniture up to art practices, you can get visually overwhelmed.
GIR Store cordially invites you to join us on May 16th. 2019. at 7PM for the opening of "Vrednost" exhibition. Group exhibition Vrednost represents the final outcome of our Open Call for Artists organized with Kulturforum ODKR. The exhibition is examining the value and aesthetics of art, and is a conceptual research of this widely interpreted term.
With a this year's Salone del Mobile behind us, the Muuto news about their new designs couldn’t come at a better time. Isn’t this the perfect moment to be inspired by the first outdoor furniture collection from Muuto? Lot of warm materials, as from the Scandinavian style tradition, together with many colours - pure and bold hues, matched together in a perfect balance. The result is cozy, warm and bright collection.
We may not be aware of it, but light plays a key role in the design of a visual environment. Work and movement are only possible when there is light, and lighting is an important factor on how we perceive our environment, influencing the way we feel and react to a certain space. Lighting is really the means that can help you express the character of space.
Charles-Édouard Jeanneret, better known as Le Corbusier, was a pioneer of modern architecture and a leader of the International Style. The prominent architect was also an accomplished painter and writer. Le Corbusier was a deeply radical progressive architect, a futurist who was equally and fundamentally rooted in history and tradition.
Jens Fager is one of Sweden's most interesting young designers with international design impact. He regularly designs for brands such as Muuto, Stelton, Edsbyn, Zero Lighting, and other. Jens also designed the Press Room for the Stockholm Furniture Fair back in 2009 and Greenhouse for the Stockholm Furniture Fair 2010.
In the middle of Copenhagen lies a 175-year old lush garden that offers a refuge from busy city life to Copenhageners and travelers alike. Encompassing amusements, food experiences, garden art and cultural entertainment, the Tivoli Garden’s magic served as the inspiration for a new design collection by Normann Copenhagen.
The process of developing colors and materials that would make each product as engaging as possible is long and arduous. Last three season, the color has had a prominent place in our collections. With our last ash furniture collection, it steps in the foreground.
We are presenting you a guide through plants of GIR Store (with instructions on how to care them that can come in handy), a list of indoor plants that might be the perfect fit for any beginner, and a carefully curated selection of pots and accessories made just for you.
Charlotte Perriand was woman of boundless design fluency, she was a master of translation, tirelessly working to transform her experiences of the world, through design, into visions of contemporary living. Architect, artist, traveler, designer, and urban planner, Perriand moved across scales, using her travel photography as a form of designerly-research, informing her projects.
Design throughout history has been shaped and enhanced by the creativity of women; as practitioners, commentators, and educators. But traditional design history eagerly promoted their male counterparts, while female contributions were too often overlooked. To celebrate International Women's Day we curated a selection of 10 Pioneering Women in Design and Architecture.
On Friday, March 8th, people from around the globe will be celebrating International Women’s Day (IWD), an annual event that honors the various achievements – social, economic, political, and cultural – that females have accomplished. In celebration of this message and tradition, we prepared some special promotions in honour of International Women’s Day. With 15% discount on our fashion and jewelry collections, we are offering you a small midweek treat.
Marcel Breuer was a true icon of 20th century. He was a Hungarian-American designer and architect whose career touched nearly every aspect of design, from kitchen utensils to the biggest buildings
Alvar and Aino Aalto were one of the famous modernist couples that believed in the principle of total design (Gesamtkunstwerk) and tried to connect art with technology. Read their love story here!
This is the story of Walter and Ise Gropius. Even though it may not be widely known, but they were a remarkable couple! They were both brave, had a vision, and lived their lives in according to their aesthetic. They truly lived everything Bauhaus stands for.
Valentine’s Day is almost here, and each year everyone looks forward to rounding up a collection of special gift ideas for design lovers! Whether you are planning a cozy romantic evening or prefer a bit of drama in the mix, here are some tips for transforming your abode into a romantic day.
A visionary of modernist architecture and design, Swiss-born architect and furniture designer Pierre Jeanneret worked for most of his life alongside his cousin Le Corbusier. Together, the pair pioneered a new aesthetic vocabulary that placed function and order over embellishment - Jeanneret’s work imbuing the strict geometry of modernism with energetic diagonals and light materials
Ferm LIVING presents new collection, instead of describing the ideal home to you, they take us on a tour through each room of the home. Creating a home is a journey with no end-point, with constant surprises and new angles. It is not only about how good your home looks but also about how it feels
Today, tea is still used for when we have a cold to help us get better, and we usually drink it on cold days as a hot beverage. But how did we discover tea? What about the art of making tea? Every tea enthusiast can tell you that it’s not just pouring hot water over herbs.
Engineer and metalsmith, self-taught designer and architect, manufacturer and teacher, Jean Prouvé was a key force in the evolution of 20th-century French design, combined bold elegance with economy of means and strong social conscience.
Ethnicraft just launched new statement pieces on the Furniture Fair in Cologne. For 2019, Ethnicraft presents 4 new eye-catching dining tables, comfy upholstered dining chairs as well as several statement racks and cupboards.
Muuto just introduced their latest new perspectives on Scandinavian design, including the Cover Lounge Chair, Linear Steel Series and Still Café Table along with a new shell version of the Fiber Lounge Chair and a new, smaller size of the Ambit Pendant Lamp.
Emilija Radojičić is a visual artist currently living and working in Belgrade. Her artistic research had led her to the field of installations and sculptures, where her ideas and visions are transformed from a two-dimensional into a three-dimensional form of objects and tapestries.
Bratislav Milenković, an illustrator and the author of our special project Balloon Parade, picked his Christmas gifts from GIR selection, which are sure to delight anyone who likes the classic design pieces. He also chose a more contemporary design, which is perfect for coffee aficionados.
As the festive season approaches, our favorite architects Maja and Dijana from Studio Autori shared with us their favorite gifts for Christmas from the selection of GIR Store, including both Scandinavian design classics and contemporary pieces.
It’s Holiday season and whether you are excited about decorating your home or are just looking forward to non-working days, the fact is - you will be spending more time at home, curled up with a good book on the couch or maybe hosting a dinner party for your friends and family.
At the recently finished 56th Furniture Fair in Belgrade, GIR won three awards, the Best Product nomination, a nomination for the Best Accompanying Interior Element, and the most significant one, the Golden Key for Brand Development".
