GIR Factory

GIR was created from a small family business, driven by the passion and desire to create. In over 25  years it has become what it is today.

GIR is a company which grew from a family business in Kraljevo in 1993. The ambition we have had from the very start was to seek innovative techniques in woodworking and pursue a progressive and sincere approach to design. In order to achieve this goal, we have continuously insisted on networking with designers at home and abroad. In 2001 we started international cooperation with Ethnicraft, a Belgian company, with whom we still cooperate.

The factory and company headquarters are situated in Kraljevo. Over 500 people work on furniture production, development and sales. A team comprising more than 50 engineers is engaged in enhancing and controlling all the processes and the underlying standards guarantee a high level of professionalism. We use trees from maintained forests, and the FSC certificate is yet another guarantee of sustainability of our work. We believe that the pieces we create are part of the planet’s lifecycle.

Objects produced in GIR factory are present all over the globe since 2001 thanks to our biggest long-term client and strategic partner Ethnicraft from Belgium.

We produce 90% of Ethnicraft brand and Studio Ethnicraft (studio behind many world-class projects in sectors of hospitality, office, real estate development and retail) oak assortment.

With the strong emphasis on technology and design and an underlying story of wood as a subtext, GIR creates functional and modern furniture based on humane values.