GIR x Lovers for Valentine’s Day

Traditionally, Valentine’s Day is thought of as a holiday to celebrate romance and relationships. But we asked ourselves, our friends and followers to tell us what Valentine’s represents to them, and the conclusion is more or less the same – that this is a holiday that reminds us to cherish our loved ones every day of the year. The Holiday is about our friends, family, lovers and even ourselves, and the way we learn to embrace the joy, hope and comfort it brings us. So instead of just buying a greeting card, candy or flowers this day is more about being thankful for the ones we love and to make sure they know it. 

GIR x Lovers

The origins of Valentine’s (also called St. Valentine’s Day) come from a Roman festival called Lupercalia held in mid-February and celebrating the coming of spring, fertility rites and finding the one you love. At the end of the 5th century, Pope Gelasius replaced the pagan festival with St. Valentine’s day, a 3rd century Roman Saint. Around the 14th century, it came to be celebrated as a day of romance and today on the 21st. Century it’s a massive cultural and commercial celebration happening all over the world. 

This year, apart from our classic GIR Guide for Valentine’s we’ve decided to join forces with one of our local brands that promotes love as well as the complexity of relationships each day of the year.

Meet the GIR x Lovers campaign. 

Sometimes the pressure to spend Valentine’s with that special someone is overwhelming, but living in this fast-paced world means that in reality, it’s a lot harder because of many reasons such as long distances, living and traveling abroad or just not meeting that someone yet, doesn’t mean you don’t have to celebrate yourself and the place in your life you are at the moment. We wanted to emphasize the true nature of Valentine’s which is to be surrounded by the ones you love, in a place such as a home where you feel comfortable, and depict scenes from ordinary life. We asked Lovers to help us create these universal moods because Valentine’s will mean different to different people. 

If you are out of ideas but you would also love to give someone a token of appreciation and something they will cherish for the years to come, we’ve compiled a list of products that we believe would be the perfect gift options. 

GIR Team wishes you Happy Valentine’s Day and asks you to remember to cherish the one you love every day of the year.